Back in the 1976 we helped small business owners get their message delivered by using  flyers and a company went down-the street and passed them out door to door. Those flyers were valuable to the receiver who was looking for information. So we helped our clients collect and disseminate that message to help them grow and improve their revenue.  Since then we at Printing, Etc have been in “sales development.” Just looks like we are in the printing business.

Those customers  organized a special event such as a sale, or perhaps even a store opening, to be sure people aware of it. . These mediums (TV and Radio) can tend to be beyond the your budget and be a bigger challenge to promote any special event.

One promotional medium that has been around for years is word of mouth. In fact, word of mouth is how advertising as we now know got started. Getting someone to promote something through word of mouth is the very basics of advertising and this technique has evolved in recent years thanks to the internet and growth of social media channels. Many businesses channels like Facebook and Twitter offer a free channel to promote both business offerings and any special events. While this certainly has its benefits in terms of cost, it can be a pretty laborious task to try and really spread the word/message and promote your event.

For this reason, social media channels like Facebook are more often seen as a good support channel to encourage discussion around special events and offers. They also offer a great platform for businesses to engage with customers in the build-up and aftermath of your special event.

Why flyers can help promote your special event.

While social media certainly has its benefits in helping to promote events and generate some awareness and create a buzz around them, it’s also important to remember some of the tried and tested marketing techniques that have been used for years. One such technique is using flyers to promote your event.

5 Reasons to use flyers for your special event

1. Reach your audience:

Flyers provide a great platform to promote special events and reach your audience in many ways including:

• Door to door mail drop
• Newspaper insert
• Street distribution
• In store distribution

2. Get creative:

If you decide to promote your special event on a flyer there is so much scope to how creative you can get, especially with your story as a message about how your clients/customer get desired results.So make your flyer stand out but also highlight the main message, whether it is a sale or an open day. Most flyers will tend to be any  size and can be two-sided to give you extra space to get your message across. Another way to really make your flyer stand out is to consider a folded finish.

3. Something tangible:

Another big benefit of using a flyer to promote an event is its tangible nature.

Anyone can read it, keep it or toss it when done with it. If that message is digital you can loose it or misplace it. The fact that your customers will physically hold the flyer means you are halfway to getting your message across. How your flyer is designed and printed can impact whether or not your customer decides to read on to find more information. This is why it’s important to make your flyer stand out but also ensure your main message is clear and easy to see. Flyers also allow you to benefit from a quality print finish which can make a big difference when it comes to your customer grabbing it to read.

4. Incentives:

A flyer also provides you with the space to include incentives such as coupon codes and vouchers. This is a great way to try and drum up some interest in your event and also create some early awareness. Use your flyer as an incentive mechanism by providing a discount to the first 20 people who use a certain coupon code.

5. Measurable:

Coupon codes can often be a great way of measuring how successful your marketing campaign has been. Use your flyer as a measurement tool to establish how successful your event was and what you can learn for the future. Adding flyer numbers, custom URL’s and QR codes can allow you to monitor how successful your flyer campaign has been.

If you would like to find out more information on using flyers to promote a special event get in touch with our expert sales team today. We also have a wide range of template designs available to help get you started on your next flyer design.

1. Office stationery covers a wide range of stuff ranging from envelopes and pads to printed stationery and other paper goods. Office stationery runs the scale in terms of excellence and in value. Office stationery purchasing is frequently ended quickly and without much thought and consideration, on the
other hand, it is vital that your office stationery purchases are made through well-versed decisions and printed per your specifications. Many businesses, when buying stationery, choose whatever is accessible from any printer or company they use for other objects.

2. The significance of appropriate stationery cannot be overstated.  Leave your clients and business associates with a notion of who you are and what kind of business you run.

We give expert recommendations to help you choose the right office stationery for your exceptional needs. Your company is unusual and that is why selecting the accurate office stationery/ letterhead and envelopes that are exclusively right for you, is made as simple as potential by Printing, Etc. as we have a very big variety at our disposal. A one-stop shop where the whole thing you require for your office can be purchased saves time and more.